Every author has felt it — that creeping anxiety when someone asks, "So who is this book for?" You want to say everyone. You wrote it from the marrow of your bones, and you believe, sincerely, that any thoughtful human being would get something from it. That instinct comes from love for your work, and it's not entirely wrong. But the moment you say "it's for everyone," you've effectively said it's for no one. This is the positioning paradox: the more precisely you define your reader, the more readers you tend to reach.
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